Customers now expect the process of buying online to be as seamless as purchasing the item in a store.
In 2016, Canadians averaged more than $44 billion in retail sales with e-commerce sales accounting for about 2 per cent, but as per other industry experts such as Euromonitor International, Canadians spent over $17 billion (US) purchasing merchandises through online services in 2016.
More than a quarter of Canadians surveyed don’t trust a business without a website, according to the Canadian Internet Registration Authority’s state of e-commerce report.
In many words based on statistics researches and reports “It’s forcing Canadian merchants to invest more seriously in their online business”
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